Copywriting software is an advanced writing software used primarily to produce dynamic, persuasive copy that sells like hot cakes. It enables you to seamlessly merge copy from various marketing sources such as web pages, ads, brochures and social networking posts into your promotional campaign material with the use of one-touch templates and powerful features. The software has a set of key features that will make your content and your promotional campaign stand out from your competitors and really sell. Some of these features include the following: fully integrated graphics, customization options, proofreading tools, bookmarking and integrated IP address control. Once you’ve tested the copywriting software and found it to be an effective vehicle in which to promote your products, you can further optimize your copywriting campaign by further enhancing its effectiveness through strategic placement and integration.
A good piece of copywriting software will also provide you with the option to store your finished product in either text or swipe files. A good example of a powerful product would be the Swiper file, which allows you to store different version of your content, allowing you to take advantage of re-purposing your swipe files over again. Another advantage of storing swipe files on a computer is that you are able to run your copywriting software from a variety of devices, including but not limited to Pads, Smartphones and PDAs, and computers. All you need is an Internet connection, which is preferably always on, to access your swipe files from any location and any device.
Finally, you want to be sure that your copywriting software gives you the freedom to fully customize your sales copy so that you will ultimately benefit from a tool that builds your business. There are two primary categories of controls in a piece of copywriting software; a call-to-action switch and a database management system. A call-to-action switch is, simply put, a button or symbol that allows the user to “call for action” when they receive your message. For instance, a bank’s signup form might include a button that allows a prospective customer to submit their information to the bank for approval. The point being that the user has the ability to instantly take action. In a database management system, on the other hand, a business can access all of their database records and use a series of logical subplots, images, icons and modules to lead the reader to the desired page.